{"product_id":"kitsch-strengthening-rice-water-shampoo-12-fl-oz","title":"kitsch Strengthening Rice Water Shampoo (12 fl oz) #10091539","description":"\u003cp\u003eThe Strengthening Rice Water Shampoo is formulated with Rice Tein NPNF ® which is clinically tested to instantly promote natural shine in 1 use, while boosting volume and healthy appearance in 5 uses. The color safe and 88% bio based formula cleanses and strengthens thin, fine, \u0026amp; damaged hair.\u003c\/p\u003e\n\u003cp\u003eHydrolyzed rice protein contains concentrated amino acids that help reinforce the hair fiber — leaving strands looking and feeling healthier. This powerhouse ingredient works differently than peptide-based botanicals by delivering protein that attaches to weak spots along the cuticle, helping to fortify hair to prevent damage and promote a healthy appearance. Hydrolyzed rice protein forms a lightweight, flexible film that helps smooth the cuticle and improve shine. This shampoo helps maintain balance, too much moisture can lead to limp or overly soft hair. A protein-rich shampoo like the Kitsch Strengthening Rice Water Shampoo can help restore balance.\u003c\/p\u003e\n\u003cp\u003eKey Ingredients:\u003c\/p\u003e\n\u003cp\u003eRice Tein NPNF®: Formulated with Rice Tien Protein, clinically proven to increase hair volume over 20% in just five washes and improve appearance of natural shine.\u003c\/p\u003e","brand":"kitsch","offers":[{"title":"12 fl oz","offer_id":47350262595735,"sku":"10091539","price":14.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0418\/0662\/6967\/files\/kitsch-strengthening-rice-protein-sampoo-1.png?v=1776881241","url":"https:\/\/www.smallflower.mom\/products\/kitsch-strengthening-rice-water-shampoo-12-fl-oz","provider":"Smallflower","version":"1.0","type":"link"}