{"title":"Layrite","description":"\u003cp\u003eIn 1999, to most it seemed like the barbering trade was breathing its last breath. Nevertheless, Layrite’s passionate founder, Donnie Hawley, was still in hot pursuit of perfecting his client’s haircuts. His technique was being hindered by the traditional petroleum-based products his patrons wore that wouldn’t rinse out. Never wanting to limit style, yet committed to an elevated standard of barbering, Donnie labored to find a solution. The end result was Layrite, a water-soluble pomade formulated to “hold like wax and wash out like gel.\" Layrite Men's Grooming Products have been setting the benchmark of traditional barbering and men's grooming ever since.\u003c\/p\u003e","products":[{"product_id":"layrite-cement-clay-4_25-oz","title":"Layrite Cement Hair Clay (4.25 oz) #10074035","description":"\u003cp\u003eThe Layrite Cement Clay is an extreme high hold matte hair clay. This clay never lets hair go out of style. This extreme high-hold, water-based styling clay locks in shape and texture with a clean, matte finish that lasts all day. It thickens and texturizes hair without weighing it down, offering the strongest hold in the Layrite lineup. Flexible and reworkable, it washes out easily with water, never flakes, and leaves hair looking healthy and styled — not stiff. simply warm between palms and apply lightly to control frizz, add separation, and define texture. Layer on damp hair for a more natural hold or dry hair for maximum strength. Lightly scented with Layrite’s signature mild cream soda fragrance.\u003c\/p\u003e\n\u003cp\u003eBest For:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFine to medium-thick hair\u003c\/li\u003e\n\u003cli\u003eShort to medium lengths\u003c\/li\u003e\n\u003cli\u003eMessy, textured looks or structured, dry styles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhy You’ll Love It:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eExtreme high hold keeps even the toughest styles in place\u003c\/li\u003e\n\u003cli\u003eMatte finish for a natural, no-shine look\u003c\/li\u003e\n\u003cli\u003eThickens and texturizes for fuller, more defined styles\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eReworkable — adjust and restyle throughout the day\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eKey Ingredients:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOzokerite, Tribehenin, Lanolin \u0026amp; Cera Alba (Beeswax): A unique blend of minerals and plant-derived ingredients chosen for flexible, long-lasting hold\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Layrite","offers":[{"title":"4.25 oz","offer_id":37056589824151,"sku":"10074035","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0418\/0662\/6967\/files\/layrite-cement-clay-1.png?v=1762887864"},{"product_id":"layrite-mini-cement-clay-1_5-oz","title":"Layrite Mini Cement Clay (1.5 oz) #10078711","description":"\u003cp\u003eThe Layrite Cement Clay is an extreme high hold matte hair clay. This clay never lets hair go out of style. This extreme high-hold, water-based styling clay locks in shape and texture with a clean, matte finish that lasts all day. It thickens and texturizes hair without weighing it down, offering the strongest hold in the Layrite lineup. Flexible and reworkable, it washes out easily with water, never flakes, and leaves hair looking healthy and styled — not stiff. simply warm between palms and apply lightly to control frizz, add separation, and define texture. Layer on damp hair for a more natural hold or dry hair for maximum strength. Lightly scented with Layrite’s signature mild cream soda fragrance.\u003c\/p\u003e\n\u003cp\u003eBest For:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFine to medium-thick hair\u003c\/li\u003e\n\u003cli\u003eShort to medium lengths\u003c\/li\u003e\n\u003cli\u003eMessy, textured looks or structured, dry styles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhy You’ll Love It:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eExtreme high hold keeps even the toughest styles in place\u003c\/li\u003e\n\u003cli\u003eMatte finish for a natural, no-shine look\u003c\/li\u003e\n\u003cli\u003eThickens and texturizes for fuller, more defined styles\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eReworkable — adjust and restyle throughout the day\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eKey Ingredients:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOzokerite, Tribehenin, Lanolin \u0026amp; Cera Alba (Beeswax): A unique blend of minerals and plant-derived ingredients chosen for flexible, long-lasting hold\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Layrite","offers":[{"title":"1.5 oz","offer_id":37056589889687,"sku":"10078711","price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0418\/0662\/6967\/products\/242692-DEFAULT-L.jpg?v=1762271683"},{"product_id":"layrite-concentrated-beard-oil-2-fl-oz","title":"Layrite Concentrated Beard Oil (2 fl oz) #10077479","description":"\u003cp\u003eLayrite's Concentrated Beard Oil helps hydrate the beard and the skin beneath it. When it comes to beard oil effectiveness, the key is distribution. Just slathering a bunch of liquidy oil on your beard does nothing to keep it healthier. In fact, it has the opposite effect. Liquidy beard oils are often too thin to penetrate to the skin and often leaves the beard looking and feeling greasy all day long. That is why Layrite created a revolutionary, thicker, easier to apply, less woodsy and less greasy beard and skin conditioner called Layrite Concentrated Beard Oil. Expertly formulated by barbers, its thicker consistency makes it easier to deliver superb moisturization to hair and skin, leaving your beard feeling softer, healthier and well groomed.  Why Thicker Is Better: - Easier to apply, making your beard faster to groom and easier to maintain - Easier to evenly distribute into your beard hair and actually get down to your skin - Absorbs in your beard, not on your shirt - Won't leave hands overly greasy - Tames the beard as well, keeping it looking groomed longer      The tube packaging is designed to help eliminate mess, so that you don't have to fuss with droppers, tiny caps or delicately spilling oil into your hand, counter, and clothes.  Say farewell to beard-ruff! It happens to all of us. When you neglect the skin beneath your beard for too long it can begin to feel dry and scratchy. When you scratch it, your beard begins to snow like a White Christmas. Just another reason why the proper distribution of a beard oil is so important. The unique blends of natural oils and emollients in Layrite's Concentrated Beard Oil soften and tame your beard hair making it feel less ''tuggy'' on the skin. Vitamin-rich oils penetrate down to the skin quickly making it soft and supple and eliminating ''beard-ruff'' without feeling greasy.  Layrite's Concentrated Beard Oil comes with the signature mild cream soda vanilla scent you've come to expect from Layrite products. It is instantly delicious (like eating a cookie) but not overpowering. It won't interfere with your cologne or any other products you use.\u003c\/p\u003e","brand":"Layrite","offers":[{"title":"2 fl oz","offer_id":37056590151831,"sku":"10077479","price":22.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0418\/0662\/6967\/products\/240996-DEFAULT-L.jpg?v=1762271686"},{"product_id":"layrite-original-deluxe-pomade-mini-1_5-oz","title":"Layrite Original Deluxe Pomade - Mini (1.5 oz) #10078708","description":"\u003cp\u003eDeveloped to replace the wax that greasers would use in the SoCal rockabilly scene, water-based Layrite pomade holds like a wax, but washes out like a gel! What other pomades call extreme hold, they just call original. The same formula greasers have been trusting for 10 years.Made with conditioners naturally-derived from coconut oil + caster oil. Smooths the hair by going deep within the surface of the hair shaft to lock in moisture, providing luster and shine while taming the fizz.- Holds as strong as a wax- High shine for that polished look- Water-based formula washes right out just like a gel- No drying formula keeps hair soft with no flaking- Controls even the curliest and thickest hair out there- Keeps your hair in place and looking good all day\u003c\/p\u003e","brand":"Layrite","offers":[{"title":"1.5 oz","offer_id":37056590250135,"sku":"10078708","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0418\/0662\/6967\/products\/242689-DEFAULT-L.jpg?v=1762271686"},{"product_id":"layrite-grooming-spray-6_7-fl-oz","title":"Layrite Grooming Spray (6.7 fl oz) #10071457","description":"\u003cp\u003eLayrite Grooming Spray is a light grooming spray used in the barber shops to create a bit of volume and prep the hair during the drying process for a good dose of their famous pomade. Use it for a dry style that won't leave your hair feeling overly stiff or crispy.\u003c\/p\u003e","brand":"Layrite","offers":[{"title":"6.7 fl oz","offer_id":37056590217367,"sku":"10071457","price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0418\/0662\/6967\/products\/229298-DEFAULT-L.jpg?v=1762271687"},{"product_id":"layrite-natural-matte-cream-4_25-oz","title":"Layrite Natural Matte Cream (4.25 oz) #10076865","description":"\u003cp\u003eA lightweight, water-based shaping cream that adds texture with flexible, all-day hold for a range of styles from easy and laid-back to more defined.Works best for: - Fine to medium thick hair- Natural groomed looks- Frizz free defintion for wavy and naturally curly hair What makes it unique:-Flexible, medium hold keeps your style in place all day while leaving hair feeling soft and natural ? not stiff or waxy-Lightweight formula won't weigh hair down-Adds shape and definition-Clean matte finish leaves hair looking natural and healthy, not dry or flat-Soft, smooth formula distributes easily for fast application-Reworkable-Water-soluble\u003c\/p\u003e","brand":"Layrite","offers":[{"title":"4.25 oz","offer_id":37056590315671,"sku":"10076865","price":24.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0418\/0662\/6967\/products\/238740-DEFAULT-L.jpg?v=1762271687"},{"product_id":"layrite-super-shine-pomade-4-oz","title":"Layrite Super Shine Pomade (4 oz) #10069929","description":"\u003cp\u003eThe name says it all, you want high shine...this is it.  And they've kept the high hold that you expect from Layrite using their water-based formula that washes right out.  Use to create a straight, sleek look, to shine up your pomp,  or to soften naturally curly or wavy hair. \u003c\/p\u003e\u003cul class=\"infoTXT\"\u003e\n\u003cli\u003eSuper high shine for that polished look, more shine than our Original and Super Hold Pomade\u003c\/li\u003e\n\u003cli\u003eVery High Hold, not as strong as our Original formula but really close\u003c\/li\u003e\n\u003cli\u003eWater-based formula washes right out just like a gel\u003c\/li\u003e\n\u003cli\u003eDoes not dry in your hair at all, stays soft so you can keep combing it.\u003c\/li\u003e\n\u003cli\u003eControls even the curliest and thickest hair out there\u003c\/li\u003e\n\u003cli\u003eKeeps your hair in place and looking good all day\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Layrite","offers":[{"title":"4 oz","offer_id":37056590282903,"sku":"10069929","price":24.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0418\/0662\/6967\/products\/227036-DEFAULT-L.jpg?v=1762271689"},{"product_id":"layrite-no-9-aftershave-4-fl-oz","title":"Layrite No. 9 Aftershave (4 fl oz) #10075055","description":"\u003cp\u003eGive your skin a wake-up call with Layrite No. 9 Bay Rum Aftershave. A traditional barbershop favorite, our Bay Rum Aftershave cools, invigorates and refreshes the skin after shaving.  Splash some Layrite No. 9 Bay Rum Aftershave on your face to stimulate the skin, tighten pores and experience a smooth, comfortable feeling. Its Bay Rum scent has stood the test of time and is as popular today as it was over seventy-five years ago.    - Made with Original Bay Rum Oils from the Virgin Island    - Refreshing as an island breeze    - A classic all-purpose fragrance    - Instantly cools, tones, and refreshes the skin.\u003c\/p\u003e","brand":"Layrite","offers":[{"title":"4 fl oz","offer_id":37056590479511,"sku":"10075055","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0418\/0662\/6967\/products\/236753-DEFAULT-L.jpg?v=1762271689"},{"product_id":"layrite-original-deluxe-pomade-4-oz","title":"Layrite Original Deluxe Pomade (4 oz) #10069931","description":"\u003cp\u003eDeveloped to replace the wax that greasers would use in the SoCal rockabilly scene, water-based Layrite pomade holds like a wax, but washes out like a gel! What other pomades call extreme hold, they just call original. The same formula greasers have been trusting for 10 years.\u003c\/p\u003e\u003cul class=\"infoTXT\"\u003e\n\u003cli\u003eHolds as strong as a wax\u003c\/li\u003e\n\u003cli\u003eHigh shine for that polished look\u003c\/li\u003e\n\u003cli\u003eWater-based formula washes right out just like a gel\u003c\/li\u003e\n\u003cli\u003eNo drying formula keeps hair soft with no flaking\u003c\/li\u003e\n\u003cli\u003eControls even the curliest and thickest hair out there\u003c\/li\u003e\n\u003cli\u003eKeeps your hair in place and looking good all day\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Layrite","offers":[{"title":"4 oz","offer_id":37056590348439,"sku":"10069931","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0418\/0662\/6967\/products\/227017-DEFAULT-L.jpg?v=1762271690"},{"product_id":"layrite-moisturizing-conditioner-10-fl-oz","title":"Layrite Moisturizing Conditioner (10 fl oz) #10078707","description":"\u003cp\u003ePro Vitamin B5 and A, C, and E Vitamins: this combination of essential vitamins is known to help strengthen, add shine, and provide the nutrients that you need for a healthy scalp.\u003c\/p\u003e","brand":"Layrite","offers":[{"title":"10 fl oz","offer_id":37056590381207,"sku":"10078707","price":24.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0418\/0662\/6967\/products\/242577-DEFAULT-L.jpg?v=1762271690"},{"product_id":"layrite-superhold-pomade-mini-1_5-oz","title":"Layrite Superhold Pomade - Mini (1.5 oz) #10078709","description":"\u003cp\u003eJust like Layrite's Original formula, but with even more hold. Developed to replace the wax that greasers would use in the SoCal rockabilly scene, water-based Layrite pomade holds like a wax, but washes out like a gel! Made with conditioners naturally-derived from coconut oil + caster oil. Smooths the hair by going deep within the surface of the hair shaft to lock in moisture, providing luster and shine while taming the fizz.- Holds as strong as a wax- High shine for that polished look- Water-based formula washes right out just like a gel- No drying formula keeps hair soft with no flaking- Controls even the curliest and thickest hair out there- Keeps your hair in place and looking good all day\u003c\/p\u003e","brand":"Layrite","offers":[{"title":"1.5 oz","offer_id":37056590413975,"sku":"10078709","price":12.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0418\/0662\/6967\/products\/242690-DEFAULT-L.jpg?v=1762271692"},{"product_id":"layrite-mini-matte-cream-1_5-oz","title":"Layrite Mini- Matte Cream (1.5 oz) #10081741","description":"\u003cp\u003eA lightweight, water-based shaping cream that adds texture and creates flexible hold for a range of styles. Flexible, medium hold keeps your style in place all day while leaving hair feeling soft and natural--not stiff or waxy. Lightweight formula adds shape and definition without weighing hair down. Clean matte finish leaves hair looking natural and healthy, not dry or flat. Soft, smooth formula distributes evenly for fast application. Reworkable (no water required). \u003c\/p\u003e\u003cp\u003eWorks best for: \u003cbr\u003e- Fine to medium thick hair\u003cbr\u003e- Natural groomed looks\u003cbr\u003e- Frizz free definition for wavy and naturally curly hair\u003c\/p\u003e\u003cdiv\u003eSignature mild cream soda scent.\u003c\/div\u003e","brand":"Layrite","offers":[{"title":"1.5 oz","offer_id":37056590512279,"sku":"10081741","price":12.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0418\/0662\/6967\/products\/247803-DEFAULT-L.jpg?v=1762271692"},{"product_id":"layrite-daily-shampoo-10-fl-oz","title":"Layrite Daily Shampoo (10 fl oz) #10078706","description":"\u003cp\u003eHemp seed oil and eucalyptus oil are designed to attract and dissolve dirt and styling products that can weight hair down. They add powerful nutrients, omega fatty acids, and antifungal properties that all work together to create healthy hair and scalp\u003c\/p\u003e","brand":"Layrite","offers":[{"title":"10 fl oz","offer_id":37056590446743,"sku":"10078706","price":24.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0418\/0662\/6967\/products\/242576-DEFAULT-L.jpg?v=1762271693"},{"product_id":"layrite-super-hold-pomade-4-oz","title":"Layrite Super Hold Pomade (4 oz) #10069930","description":"\u003cp\u003eJust like our Original formula, but we were actually able to figure out how to add more hold. Developed to replace the wax that greasers would use in the SoCal rockabilly scene, water-based Layrite pomade holds like a wax, but washes out like a gel! What other pomades call mega-extreme hold, we just call super. The same formula greasers have been trusting for 10 years.\u003c\/p\u003e\u003cul class=\"infoTXT\"\u003e\n\u003cli\u003eHolds as strong as a wax\u003c\/li\u003e\n\u003cli\u003eHigh shine for that polished look\u003c\/li\u003e\n\u003cli\u003eWater-based formula washes right out just like a gel\u003c\/li\u003e\n\u003cli\u003eNo drying formula keeps hair soft with no flaking\u003c\/li\u003e\n\u003cli\u003eControls even the curliest and thickest hair out there\u003c\/li\u003e\n\u003cli\u003eKeeps your hair in place and looking good all day\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Layrite","offers":[{"title":"4 oz","offer_id":37056590676119,"sku":"10069930","price":24.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0418\/0662\/6967\/products\/227041-DEFAULT-L.jpg?v=1762271693"},{"product_id":"layrite-supershine-cream-mini-1_5-oz","title":"Layrite Supershine Cream - Mini (1.5 oz) #10078710","description":"\u003cp\u003eIf you are looking for a hair product with a lot of shine plus all day straight slick looks then look no further. Naturally-Derived Lanolin provides high shine and texture while conditioning the hair. Its signature Layrite vanilla scent will leaving you smelling great as well.\u003c\/p\u003e","brand":"Layrite","offers":[{"title":"1.5 oz","offer_id":37056590708887,"sku":"10078710","price":12.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0418\/0662\/6967\/products\/242691-DEFAULT-L.jpg?v=1762271695"}],"url":"https:\/\/www.smallflower.mom\/collections\/layrite.oembed","provider":"Smallflower","version":"1.0","type":"link"}